#423 - Marketing Secrets of the 800-Pound Gorilla: How to Double Your Program Sales and Spend Less Doing It
Th, 1/25 from 1:00pm-4:30pm
Price: $75
Presenter(s): Bill Guertin, the 800-Pound Gorilla

Ever wondered how the best media companies (radio, TV, newspapers) come up with ways to generate publicity and revenue? Listen and learn from a 25-year media marketing veteran who has been recognized by the National Association of Broadcasters (NAB) for his creativity in small market ideas! Bill Guertin will share some of the most closely guarded advertising and marketing secrets that some of the best companies in the world are using to generate higher response rates, greater market awareness and increased cash flow. Bring all your “idea people” to this session for immediately useable, take-home-and-make-more-money information. It doesn’t get any better than this!

Learning Outcomes - Participants will: (1) Write ads, flyers, and descriptions of agency program offerings using a targeted, salesfocused effort to increase enrollment. Attendees will identify several marketing techniques that major corporations use everyday and be able to see how their agency can ethically exploit these weapons for the benefit of the agency and their residents; (2) Fully understand what the media really wants and needs and have a proactive system to generate more positive press for their agency.

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